MUMBAI: ZenithOptimedia has won the media mandate for Truecaller after a selection process that involved multiple agencies. This mandate covers all aspects of the company’s media planning and buying, and will include digital and OOH duties as well.

Truecaller vice president, growth and partnerships, Asia & country manager, India Kari Krishnamurthy said, “Truecaller has witnessed an accelerated growth in India, especially in the tier I markets. We were looking for media partners who have a deep understanding of the consumer Internet space to help us establish strong media touch points in the tier II and III markets. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

ZenithOptimedia managing director Hari Krishnan added, “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Truecaller.”