MUMBAI: Mumbai just got another byte louder in the digital ad space. Digiace, the latest entrant in India’s programmatic scene, formally stepped into the ring on 20 June 2025 through a strategic collaboration with southeast Asia’s martech heavyweight, YMT Ads. The plan? To shake up how programmatic campaigns are conceived, delivered and measured—with artificial intelligence holding the brush and data calling the strokes.

The company launches into a market pegged at approximately $4 billion, offering what it calls a ‘creative-first, AI-powered programmatic solution’ aimed at marketers and agencies looking to blend efficiency with innovation. Positioned at the crux of tech and storytelling, Digiace promises to unify what the industry often separates: data and creativity.

“Digiace is transforming digital advertising by unifying creative intelligence and data—two assets traditionally managed in silos. This integrated approach enables us to deliver more efficient media performance, sharper targeting, and measurable business outcomes at scale”, said Digiace India business head Himanshu Nagrecha.

Nagrecha, a veteran with stints at Yahoo, Microsoft Advertising, SVG, and Condé Nast, brings years of digital DNA to the table. His experience in building audience roadmaps and scaling marketing ecosystems makes him a fitting pilot for Digiace’s Indian ambitions.

The firm has set up shop in Mumbai and plans to capitalise on a rising demand for programmatic advertising that offers both scale and specificity. Its AI-led solutions stand on three key pillars:

. AI-led creative optimisation: Creatives that auto-personalise in real-time to suit behavioural and contextual    triggers.

. Full-funnel data integration: Insights stitched together from multiple consumer touchpoints to power smarter  campaigns.

.  End-to-end programmatic execution: Precision media buying across digital platforms, managed centrally.

The alliance with YMT Ads adds global muscle to Digiace’s local ambition, offering Indian marketers access to tools that have already made waves across southeast Asia.

As brands scramble for agility in an ecosystem that doesn’t sit still, Digiace bets on adaptive storytelling layered with intelligence. If done right, it might just turn media buying into media mastery—one real-time impression at a time.