MUMBAI: The shortlist of Effies 2013 is out. The total number of shortlists this year is 243 with Ogilvy & Mather topping the list with 43 entries for 24 categories.Next to it is Lowe Lintas with 31 shortlisted case studies.
It is interesting to note that in the 13 years of its existence, Effies has received the highest ever entries this year with the tally reaching 419.
The award function will be held on 15 January in Mumbai.
