Havas kicks off Q1 2025 with a 2.1 per cent growth spurt

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Havas kicks off Q1 2025 with a 2.1 per cent growth spurt

Agency reaffirms 2025 targets, citing strong performance in north and Latin America

Yannick Bollore

MUMBAI: Havas has announced a solid start to 2025, with organic net revenue growth of 2.1 per cent in the first quarter, aligning with its full-year projections. Reported growth surged to 5.2 per cent, driven by recent acquisitions and favourable currency effects.

Havas CEO & chairman Yannick Bolloré, highlighted the agency's performance, particularly in North and Latin America. He added: “We continue to focus on the group’s development, through the global roll-out of our “Converged” strategy and operating system – which is powered by the best data, tech and AI – the expansion of our capacity in high-growth sectors, and an unwavering commitment to creative excellence. We are therefore confirming our objectives for 2025, while keeping a close eye on the global geopolitical and economic situation, in order to respond quickly and effectively, supporting our clients and teams in this context. I'd like to thank our clients for their trust, and highlight the dedication of our talented teams worldwide, who are key to our success.”

In Q1, Havas acquired CA Sports in Spain, Channel Bakers in the US, and Don in Argentina, strengthening its presence in sports, e-commerce, and creative sectors.

Europe experienced a slight 0.2 per cent dip, while North America saw a 3.2 per cent increase, led by Havas Health. Latin America delivered a robust 16.6 per cent growth. APAC & Africa continued to post satisfactory organic growth, with net revenue up 1.9 per cent year on year, driven by Havas Media. 

Despite economic uncertainties, Havas maintains its 2025 guidance: organic net revenue growth above two per cent, an adjusted EBIT margin between 12.5 and 13.5 per cent, and a dividend payout ratio of approximately 40 per cent. The agency also confirmed its 2028 medium-term financial targets.

Havas agencies continue to receive industry recognition, with Uncommon New York named "Agency of the Year" by Campaign, and Havas Play topping the French agency list in the WARC Media 100 Ranking.