MUMBAI: Digital is the way forward and the media industry knows it well. There is a growing need to capture audiences that are internet savvy, and to cater to that need, PR agency Value 360 Communications has launched its online content marketing company, Popkorn Communications. The venture will focus on creating and marketing content for brands for the multiple digital platforms of the World Wide Web.
Popkorn Communications will establish a strong web presence, strategic brand promotion and responsive digital engagement. The company was spurred by the need to customise content that is unique as well as captivating for an audience that is constantly connected via the internet.
“Today, there is a large amount of content floating online vying for the attention of internet users. We at Popkorn Communications seek to creatively place content that integrates your brand identity and message in such a way so as to be easily accessible, likeable as well as shareable. Our inherent expertise and seasoned experience of having dealt with clients across the board will help us comprehend and direct the right content for each brand we serve,” said Popkorn Communications founder Gaurav Patra.
The company will help channelise and streamline content to drive brand forward as well as build a relationship with the target audience. Its bouquet of offerings include devising meaningful and relevant content marketing solutions in the form of article posting, e-newsletters, social media, blogs, video posting, case studies, infographics and mobile marketing.
The company targets a range of verticals right from lifestyle, e-commerce, consumer technology, automobile, hospitality, entertainment, education, real estate and consumer durables.
“The audience today is young, dynamic and increasingly mobile. Our challenge will be to grab their attention through content that could be a visually appealing comic strip, a hard hitting video or simply images that convey much more beyond words. The idea is to capture the essence of what a specific brand wishes to communicate to its audience and then do so using tools that are effective even if unconventional,” he added.
