MUMBAI: Online gaming has been growing rapidly over the past few years. Online card game company Ace2three.com has released a video that seeks to cement its numero uno position. 

Conceptualised by Scarecrow Communications, the video has got more than seven lakh hits within a week.

Ace2three, a product of Head Infotech, boasts of over 40 lakh registered players. Available as an online rummy game for desktops, tablets and mobiles, it recently also released an Ace2three app.

Ace2three.com CEO and founder Deepak Gullapalli said, “User happiness is our goal. Apart from a complete bouquet of card games, the site excels in offers, bonuses, cash prizes, regular tourneys and other incentives, which keeps the adrenaline gushing. Being the first mover, Ace2Three.com has high credibility and is reputed for fair policies and security. Ace2Three’s balance between player need, occasion and incentive has made it India’s No 1 Rummy site. Our communication needed to reflect this.”

Scarecrow Communications founder and director Raghu Bhat added, “Rummy players are looking for a partner to play with - this was the insight we zeroed in on. Ace2three fills this need seamlessly. Shooting this was a blast with a lot of improvisation on the sets with director Naren Multani. We also wanted the music to be catchy yet quirky. So we went to Rohan Vinayak as we wanted something really original.”

Shedding light on the humour aspect in the video, Scarecrow Communications founder and director Manish Bhatt said, “When you are talking to the youth, humour is always an option. We hope this clutter-cutting and sticky ad for Ace2three accelerates the process of making it a household name.”