MUMBAI: TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several campaigns being shortlisted across categories.
The metals were secured under the Commercial Publications sub-category and in the Health & Wellness category under the Brand-led Education & Awareness sub-category.
Other Indian shortlists in the print and publishing category were McCann Mumbai and DDB Mudra Mumbai.
Concurrently, a total of 5 Grand Prix were awarded on Day 1 to Nike’s Dream Crazy campaign in Outdoor, Google’s Creatability in Design, BBDO’s Blank Newspaper in Print & Publishing, GSK’s Breath of Life in Disease Awareness and IKEA’s ThisAbles in Health & Awareness.
