Geographic targeting of television advertising is a business that is still in a nascent stage in India.

Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from R

Manjunath Hegde, masters in marketing management from Jamnalal Bajaj Institute, has over 23 years of experience in 36

It was in 2007, when global marketing communications holding company, Omnicom, entered India wit

Fresh off reading the novel The Devil wears Prada and this writer is fascinate