MUMBAI: Semi-formal dressing brand from Aditya Birla fashion group, Allen Solly, has launched its open work culture campaign.  It encapsulates the budding work culture that centres on employee-friendliness and freedom of self-expression. 

Allen Solly is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace.

As a part of the campaign, Allen Solly has created a new TVC that highlights the element of open work culture and showcases quintessential office looks from the ‘New Age Work-Wear’ collection. The campaign has been produced by India’s leading creative agency Ogilvy & Mather India.

Over time, the nature of jobs have evolved along with the way we work and where we work, and the employers have started adapting more employee friendly policies. Open work culture encapsulates this core. The theme of the campaign orbits around ‘Open Work Culture’ philosophy, and explores the evolution of the modern employee friendly workspaces.