MUMBAI: Alstone, has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official cladding partner for T20 season 2025. Following a successful collaboration in 2023, this alliance underscores a shared commitment to high performance, innovation, and excellence—values that define both the brand and the team.

With the tagline ‘Think Cladding, Think Alstone’ and the campaign ‘Super Batting, Super Cladding 2.0’, the partnership blends the thrill of top-tier cricket with cutting-edge architectural solutions.

Alstone managing director Sumit Gupta said, “We are thrilled to partner with RCB once again for T20 season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence.”

Beyond brand visibility, the collaboration aims to educate young creatives and consumers about Alstone’s innovative cladding solutions. A robust marketing strategy including digital campaigns, outdoor ads, print, radio, and social media will ensure a strong presence throughout the T20 season.

Welcoming Alstone’s return, RCB COO Rajesh V Menon said, “We are delighted to have Alstone back as our official cladding partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks.”

With this renewed alliance, Alstone continues to build its legacy—both on stadium façades and in the hearts of cricket fans.