MUMBAI: Eureka Forbes Ltd has launched a new TVC campaign ‘Farak Dikhta Hai’ for its flagship water purifier brand Aquaguard, where its new campaign is yet another effort wherein the brand introduces first-of-its kind revolutionary patented technology – ‘BiotronTM’, which help consumers understand the clear differentiation and the technology will make to their lives and health thereby strengthening preference for the brand.

Through the new TVC, Aquaguard aims to educate and create awareness among consumers and break free from the clutter about safe, pure, healthy water and focuses on the need of healthy drinking water for an individual’s holistic growth. As a part of this TVC, Madhuri Dixit will be seen highlighting the differentiation and impact that the new technology will have on human body and the need to drink healthy water. The campaign has been creatively planned by Triton Communications and will be launched across all media channels and platforms.

Eureka Forbes CEO Marzin R. Shroff said, “Through the launch of ‘Farak Dikhta Hai’ campaign, we continue our efforts to build a stronger and healthier India and aim to create a meaningful difference to the lives of the consumers thereby promoting healthy living.”

Madhuri Dixit Nene said, “Healthy water enriched with essentials minerals plays an important role for maintaining good health. Being a custodian of my family’s health and wellbeing, it gives me a sense of reassurance to be associated with the brand.”