Mumbai – As India gears up to celebrate its 77th Independence Day, AS-IT-IS Nutrition, a leading name in the health and fitness industry, proudly announces its latest campaign, “Desh Ka Junoon.” This campaign highlights the spirit of dedication and pride that fuels every Indian’s heart.
The “Desh Ka Junoon” campaign features an inspiring narrative that resonates with the values of hard work, determination, and patriotism. It follows a young man who, on the early morning of Independence Day, prepares for the day with the same energy and pride that drives the nation forward. As he consumes AS-IT-IS Whey Protein and sets out for an Independence Day marathon, the campaign captures his journey of perseverance and patriotism, culminating in a powerful flag hoisting ceremony.
Speaking on the occasion, AS-IT-IS Nutrition co-founder & director Himmath Jain expressed his pride in the campaign, stating, “Independence Day is not just a date on the calendar; it is a reminder of the relentless spirit that defines our nation. ‘Desh Ka Junoon’ embodies this spirit, showcasing how our products support every individual’s journey towards fitness and health. Just as our ancestors fought for our country’s freedom, today’s youth are fighting for their personal health and well-being, and we are proud to be a part of that journey.”
AS-IT-IS Nutrition co-founder & director Arvind Jain added, “Our products are designed to provide pure, unadulterated nutrition to everyone who seeks to achieve their fitness goals. The ‘Desh Ka Junoon’ campaign is a reflection of our commitment to supporting every Indian in their quest for a healthier life. We believe that good health is the foundation of a strong nation, and through this campaign, we want to inspire everyone to take charge of their fitness, just as we take pride in our nation’s independence.”
