Mumbai: Bank of Baroda (Bank), one of India’s leading public sector banks, announced the release of its latest #bobWorld advertising campaign, which stars the Late Satish Kaushik playing the role of a frustrated director. In the commercial, he is shown shooting an ad film with badminton stars, PV Sindhu and K Srikanth. The two then go on to annoy the director by repeatedly interrupting him as he is giving them their lines and compare it to the Bank’s bob World mobile banking app and the wealth of advantages the app offers such as the ease with which it is open a digital savings account, apply for loans digitally, invest, pay bills & recharge etc. 

Bank of Baroda deputy general manager - of marketing & branding,  Shri V G Senthilkumar said, "bobWorld gives its 30 million customers a simple, seamless and feature-rich user experience to execute over 300 services round-the-clock at their convenience without having to take the trouble of visiting the branch. From opening a B3 Digital Only Savings Account to applying for instant digital loans, investing, paying bills, recharge and shopping, bob World is truly a one-stop destination for all our customers’ banking, financial and lifestyle needs. To add to that, the app is available in 13 languages, giving our customers the flexibility to transact with the Bank in their preferred language”.

“We were also privileged to work with late Shri Satish Kaushik, a brilliant actor, producer and our favourite “frustrated director”. His legacy will continue to live in our hearts forever,” added Shri Senthilkumar. 

The 60-second campaign is developed by M/s Auburn Digital Solution Pvt. Ltd. It will be played on social media and across theatres in India.