Bata's Power launches new campaign for its new range

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Bata's Power launches new campaign for its new range

Has been launched in 16 countries across the world as a part of its global launch.

power.jpg

Mumbai: Power, the flagship brand for fitness and athleisure from the house of Bata has launched its latest range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ technology. Launched in 16 countries across the world as a part of its global launch, the collection brings international technology to the Indian consumers. Designed in Canada, this collection offers consumers a seamless experience of getting in and out of their walking shoes, without even touching them. These shoes are set to redefine effortless wearability as they offer comfort, convenience, and style - all in one offering. The collection will be available across 500+ Bata stores pan India and online on bata.in.

Speaking on the collection, global athleisure brands director Olivier Heck said, “At Bata, we continuously strive to provide innovation and enhance the footwear experience of our customers. This new Power N-Walk collection has been designed keeping in mind the dynamic lifestyle of consumers and aims to perfectly fit into their active routine. Whether it's a morning stroll or an impromptu brisk walking session, these shoes seamlessly integrate into our customers’ fast-paced lifestyles, enabling them to effortlessly glide through their day. This stylish range offers superior comfort with memory foam technology, high flex design, and a secure fit through Techloop upper.”

The shoes feature a molded heel counter that allows users to put on and take off their shoes quickly & easily without using their hands. There is no need to bend, no need to touch your shoes, thus ensuring optimal hygiene and flexibility.

The Power N-Walk range goes beyond conventional expectations and offers the best of technology at an affordable price which democratizes the latest technology to the masses. This incredible fitness must-have collection for men and women is available for the customers at a starting price of Rs 3,999.