MUMBAI: Being Human, a clothing line "with a heart," is all set to celebrate the completion of five years in the fashion retail industry.
The brand was launched by filmstar Salman Khan, and its global licensee, The Mandhana Retail Ventures. After launching in Europe, the brand was launched in Middle East, India, Nepal and Mauritius over the past five years.
At present, it has more than 600 points-of-sale globally. The brand has received global acceptance due to its unique model wherein, through the sale of each garment, the brand supports education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation.
This brand is an interesting mix of creativity and functionality supported by cost-effective product development. Taking the brand ethos forward, the clothing line has made a distinct identity for itself in the retail industry by employing one differently-abled employee as a fashion consultant in each of its stores.
To mark its anniversary, #5YearsOfBeingHumanClothing campaign by the brand features Salman Khan and eight Unsung Heroes from distinct fields. The campaign is shot by the renowned photographer Prasad Naik and conceptualised by agency Pulp.
Each individual is an unsung hero of a space which our society needs but are hesitant and callous about. This initiative by the brand stands for and believes in Being Brave, Being Courageous and most of all, Being an Awesome Human
1. Arjun Meghe & Jyotibha Patil who are the founders of ‘Insaniyat’, a non-profit organisation aimed towards social development.
2. Karan Berry who makes ‘zero-profit shoes’ for differently-abled people.
3. Deane de Menezes, the founder of ‘Red is the New Green’, conducts awareness sessions about menstruation across society while also providing access to economical sanitary options and safety measures to dispose of menstrual waste.
4. Rajeev Dilip Kher, who founded ‘3S India’, runs a sanitation drive addressing hygiene-related issues which has benefited over one million.
5 Maitreyi Jiwchkar, who brought up ‘Zero Gravity’, was established as a youth-led entity connecting change-makers to opportunities on a single platform for social good based on innovation and ideation the fields of education, environment healthcare and rural development
6. Poorva Shingre, who works at ‘Once upon a Doug’, helps cotton women farmers get a reliable secondary income from hand-made, up-cycled cotton bracelets, which are sold globally.
7. Raviraj Shetty, who works for ‘Ummeed Child Development Center’, an NGO which provides care to children experiencing disabilities and their families.
Taking this idea forward, the brand will launch a digital campaign inviting all to share inspiring stories of anyone they may know by using the hashtag #5YearsOfBeingHumanClothing and will give chance to get featured in their next campaign along with other rewards such as vouchers from the brand.
Khan said: “These heroes made me see the world through their eyes. Their constant efforts to make a difference and create positive change is simply phenomenal. When I see so much selflessness, compassion and eagerness to do good for our society, especially in such young people, it is an absolutely great feeling.”
Mandhana Retail CEO Manish Mandhana said: “In a span of five years we have seen global acceptance for the brand Being Human Clothing and with a total reach of 600+ point of sales worldwide. The campaign #5YearsOfBeingHumanClothing is our success gesture."
