MUMBAI: Amazon Prime Video has partnered with Only Much Louder & East India Comedy for the launch of an interactive digital campaign #BeTheFirst promoting their Amazon Prime Originals in India.

Amazon, along with Only Much Louder and East India Comedy, has dedicated a video to people on the go! ‘Audacious Ones’ – a sneak peek into the upcoming original.

‘Audacious Ones’ is a digital campaign that is initiating conversations on the social media using #BeTheFirst. It is a humorous take on everyday situations.

‘Audacious Ones’ was released on all Amazon Prime Video India platforms such as YouTube channel, Facebook Page and Twitter handle. This also marks the beginning of Amazon Prime Video’s promotional strategy, with an exhaustive marketing plan that will focus on TV, Print, Radio and Online.

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