MUMBAI: As we celebrated the festival of colours, hypermarket chain Big Bazaar had launched a campaign that gives a glimpse into the spirit of Holi.

Executed by Prime Focus Technologies, the TVC is part of Big Bazaar’s ongoing campaign - Har Tyohaar Mein Big Bazaar. The campaign depicts how over the years Big Bazaar has played an integral role in making all festivals and occasions even more special for its customers.

The ad film features a free-spirited young girl, who despite being cautioned by her mother, joins in the colourful festivities of Holi with all her heart and soul. The film’s jingle encapsulates the joys of coming together to celebrate India’s colourful festival with enthusiasm.

Speaking about the campaign Big Bazaar chief marketing officer Jishnu Sen says, “Festivals are special occasions that bring families and friends together and we are glad to participate with our consumers in their endeavour of making these gatherings beautiful memories to cherish. India is a land which celebrates many cultures and colourful festivals and our campaign is a small reflection of our festivities.”

Talking about working on the ad film, PFT vice president, creative services Bhaskar Sitholey adds, “Holi is all about coming together as a community and immersing oneself in colours and optimism. The TVC aims to capture the delights of celebrating this festival, with Big Bazaar at the core of all the revelry. It celebrates the spirit of sharing with loved ones in its true sense and infuses beautifully.”