MUMBAI: Picture this: It’s 24 December, and your boss sends a late-night email about a year-end report. You glance at the clock-it’s almost Christmas. The scent of gingerbread wafts through the air, twinkling lights paint your living room, and your family awaits a cozy movie marathon.
But instead of holiday cheer, you’re drafting excuses: ‘Family emergency’, ‘Last-minute volunteering’, or the classic, ‘Wi-Fi issues’.
Enter Bookmyshow with its cheeky campaign, “You Make the Excuse, We’ll Make the Plan”.
Aimed at the excuse-spinning, memory-making crowd, this initiative captures the chaotic charm of the festive season. It nudges us to swap the guilt for good times-whether it’s a concert under the stars, a theatrical masterpiece, or a blockbuster movie night.
Because, let’s be honest, between spreadsheets and stage lights, what truly matters are the moments spent with those who make life a celebration.
After all, deadlines can wait, but New Year’s fireworks? They won’t.
The campaign shines a spotlight on the seasonal tug-of-war between professional responsibilities and festive celebrations. With hilarious portrayals of employees drafting imaginative leave excuses—from celebrating a cousin’s goldfish’s birthday to answering the irresistible call of the mountains—Bookmyshow highlights the joys and challenges of the year-end rush.
The narrative unfolds through two engaging videos. One captures the employees’ perspective, showcasing their comical efforts to justify time off for entertainment plans booked on Bookmyshow. The other flips the script, offering the boss’s viewpoint as they navigate a wave of creative leave applications, eventually succumbing to the festive cheer themselves with an out-of-office email, “Finding my Inner Peace.”
The campaign urges audiences to laugh at relatable workplace moments and embrace the holiday spirit by booking their festive plans early.
Bookmyshow head of marketing, Dolly Davda shared her thoughts, "As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate. With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters—spending quality time with loved ones and creating unforgettable memories."
Adding to the campaign’s charm, leading brands joined the fun with quirky out-of-office replies. From Maybelline India’s “OOO or not, servin’ looks is our top priority” to Swiggy India’s cheeky “Sounds like a January problem”, the campaign sparked a wave of festive humour, resonating with audiences across platforms.
Whether it’s grabbing tickets to blockbuster movies, live performances, nature treks, or spectacular New Year’s bashes, Bookmyshow promises seamless planning for all entertainment needs. This campaign reminds audiences that the holiday season is all about cherishing moments and embracing the joy of celebration.
Still mastering the art of excuses?
