MUMBAI: Traffic jams just got entertaining: brands are waging wars – not with WhatsApp texts or witty tweets, but with billboards that bite back.

As you crawl along the road, an eye-catching banner quips, only to be topped the next day by its competitor’s cheeky comeback. The billboards aren’t just advertisements; they’re battlegrounds for banter – a hilarious showdown in the sky.

In the spirit of 2025’s resolution mania, India’s most iconic brands are trading punches with humour and wit, thanks to Upstox’s ingenious campaign. Forget stale promises – these billboards are serving up financial wisdom, housing goals, and playlist envy with a side of laughs.

Upstox, a leading wealth management platform, set the tone with its playful message: "Diet me greens add kar diye. Aur green portfolio ka kya?" Encouraging individuals to consider their financial goals for the new year, the billboard quickly caught public attention.

Other brands followed suit, adding their unique flair to the conversation:

.  boAt, the audio lifestyle brand, chimed in with a reminder for party hosts:
    "New Year party to rakhli. Par playlist ka kya?"

.  Asian Paints tapped into aesthetics with a nod to home decor:
    "Apne favourite celebrities ki saari movies dekh li. Lekin unke home decor ka kya?"

.   Pepperfry highlighted hosting essentials with its clever quip:
    "House Party announce kar diye. Ab extra seating ka kya?"

.   Yatra, the travel platform, inspired wanderlust with a call to action:
    "Vacation ke sapne dekh liye. Aur booking ka kya?"

.  OLX encouraged gadget upgrades with practicality:
    "Phone upgrade karna hai? Purane phone ka kya?"

.  PharmEasy kept health resolutions in focus:
    "New Year party toh karli. Par health resolutions ka kya?"

.  Bobble AI tapped into relatable texting humour for romantics:
    "Crush ka number mil gaya? Ab texting interesting banane ka kya?"

The billboard banter seamlessly blended humour, relatability, and creativity, proving how outdoor advertising can spark a vibrant dialogue. Each brand stayed true to its identity while contributing to a shared New Year theme, creating a memorable campaign that resonates with audiences across India.

As 2025 approaches, this campaign stands as a testament to the role of camaraderie and wit in effective advertising, proving that resolutions may come and go, but great storytelling lasts forever.