MUMBAI: Britannia’s Winkin’ Cow Thick Shake has launched a new TVC that creatively brings out the exciting goodness of milk. In the animated film starring none other than cows themselves, Winkin’ Cow promises to deliver a scrumptious thick milkshake.

Britannia partnered with McCann World group Bangalore to conceptualise the TVC that leverages the fun and goodness quotient of Winkin’ Cow amplified by a rap song-based animation film. The animated film shows a clandestine cattle party at a milk bar serving Winkin Cow’s thick milk shakes while the DJ rocks the party with a high volt Winkin’ Cow rap number. Winkin’ Cow thick milkshakes are available in four variants – strawberry, chocolate, vanilla, and mango. 

McCann World group Bangalore creative lead Meera Prem says, “The fun on this project starts with the name ‘Winkin’ cow’ itself. Add to this a superlative product that is truly a ‘thick shake’.  It’s not every day that you get to make a film that has a bunch of cows partying.” 

Britannia Industries Ltd VP and head, dairy business Venkat Shankar says, “This TVC is key to our recent launch of Winkin’ Cow thick shakes in TetraPak. Through this fun and foot tapping animated film, we hope to appeal as much to a homemaker looking for a quick and delicious drink for her kids, as to a millennial looking for a convenient refreshment to keep them going.”