Mumbai: A milkshake is not just a drink. It's a sensory feast, a swirling orchestra of textures, tastes and aromas culminating in an experience that's nothing short of wondrous. This is the premise of Britannia Winkin' Cow's campaign and communication line #SipTheWow for their premium range, 'Rich Shakes.'

Debuting under the hashtag #SipTheWow, the campaign serves up a trio of visually stunning, 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience. A sensory delight awaits as each film celebrates the romance between the product and its ingredients.

In 'Almond Salted Caramel', the almond is no mere spectator. It's the belle of the ball, commanding your attention as it takes a caramel bath amidst a creamy milk backdrop, spinning a delectable allure tale. The enticing soundscape, peppered with ASMR cues, draws you in, offering an auditory taste of the tantalising blend that is the Almond Salted Caramel Rich Shake.

The 'Cafe Frappe' film reimagines the concept of a cafe frappe, as two coffee beans collide in a moment of sheer serendipity. This film isn't just a visual representation; it's a powerful evocation of that first sip of coffee, potent and refreshing, perfectly encapsulating the sensory explosion of our Cafe Frappe Rich Shake.

Meanwhile, 'Intense Chocolate' speaks to the chocolate lovers in all of us. A piece of chocolate breaks open, and in rushes a gush of milk, presenting a symphony of flavours that form the Intense Chocolate shake. It’s a sonic and visual treat designed to resonate with every viewer who yearns for that perfect chocolate indulgence.

The magic of these films lies not just in their alluring visuals but in the teasing anticipation they induce. They gently tug at your curiosity, promising an experience beyond the ordinary, which is the core ethos of our Rich Shakes. Britannia Winkin' Cow wants you not just to sip a shake but to #SipTheWow!

These films, bursting with creativity, have been brought to life in collaboration with Schbang, the creative, media, and technology transformation company. From ideation to execution, they have breathed life into our vision, creating a captivating narrative that does more than just showcase our product - it takes you on a sensory journey.

Speaking about the campaign, Britannia Dairy Business chief business officer Abhishek Sinha said, “We are thrilled to unveil the latest sensation from Britannia Winkin' Cow, Rich Shakes! The overwhelming love and positive feedback we've received from consumers is truly heartwarming.”

He further added, “Our trio of immersive 10-second films takes you on an unforgettable journey of flavours, textures, and aromas, celebrating the perfect fusion of the ingredients with the product itself. Rich Shakes are not just beverages; they are an extraordinary sensory feast that delights all your senses. Join us in embracing the magic of Rich Shakes and #SipTheWow!”

Schbang vice president Shrishti Jagirdar said, “In a time when people's attention spans are getting shorter and shorter, we made engrossing 10-seconders for Britannia Winkin' Cow Rich Shakes—an immersive experience unlike any other. Each movie combines artistic talent and ASMR noises to excite the senses. From the very beginning, viewers are taken to a realm where temptation, taste, and texture mix to create a singular sensory experience. In order to highlight this, we adopted the "what's inside the bottle" strategy to show that it's not just a rich milkshake but also an experience that cannot be contained within a bottle.”