MUMBAI: Brand marketers and ad agency creatives as well as music maestros and music fans stand up and applaud for this one. And the folks at Hindustan Unilever’s Brook Bond - as well as the agency and copy writer who has written this specific ad  -  you can take a bow.

Today morning’s Times of India’s Bengaluru edition of the  newspaper’s front page pays a tribute to the great Zakir Hussain who passed away on 15 December. The ad has no visuals, just a ombre blue Prussian blue background.

It’s the word that touch your heart and stir your emotions just like Zakirbhai did in the commercials for Taj Mahal chai and his "Wah Taj boliye" parting shot in the commercials.

The copy goes: “Ask a billion Indians what comes to mind when they hear Taj Mahal Tea. It’s not The Taj Mahal. It’s you Ustad.”

In tiny font size,  the brand then expresses its gratitude to the globally famous tabla genius: “Thank you for all the years of a beautiful partnership.”

And it signs off with a tiny logo of the Taj Mala brand.

All we at indiantelevision.com can say  is "Wah Taj! Very gracefully done.”