Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits. Targeting adults and seniors over 50, the campaign addresses potential deficiencies and how to address them with the right multivitamins.

The campaign focuses on common nutritional gaps affecting many Indians due to inadequate micronutrient intake. Centrum encourages individuals to recognize early signs of deficiency, such as fatigue and joint pain, and to incorporate daily multivitamins alongside a balanced diet and active lifestyle. The films emphasise that a full plate does not always equate to complete nutrition.

Through clear visual demonstrations, the brand collaborates with health experts to showcase the role of multivitamins in filling nutritional gaps that can persist even with a healthy diet. Centrum multivitamins provide essential vitamins and minerals to meet daily nutritional needs.

Haleon ISC category lead- vitamin and mineral supplements Garima Gupta said, “In today’s fast-paced world, maintaining a truly balanced diet can be challenging. We recognize that food is deeply personal, connecting us to our culture, families, and memories. However, our modern lifestyle can sometimes create nutritional gaps, even when we enjoy a diverse diet. Our films illustrate these gaps through easy-to-understand visual demonstrations. Centrum multivitamins are tailored to Indian RDAs (recommended dietary allowance), helping to fill these gaps and keep us healthy health from within.”

Through this campaign, Centrum continues to educate Indians of all ages on how to listen to their bodies and understand their deeper nutritional needs. By promoting holistic wellness from within, we encourage everyone to feel the difference, every day.