MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitary ware, faucets and tiles, CERA which has been known for its innovative futuristic products tries to touch the emotions of oneness in its new campaign ‘Kuch Pal Ghar Ke Naam’ which captures the essence of Happy Home moments. The 10-seconder ad campaign features a small family enjoying every bit of their moments in their home which has CERA products for happy yet comfort lifestyle.
CERA executive director Atul Sanghvi said, "The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved home and its inmates to the forefront. Also, since Cera offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home, it is appropriate to bring the home as centre of one’s life. This campaign delivers on the objective that CERA offers tiles, faucets and Sanitaryware, beautifully.”
The campaign will run for 6 weeks in 5 different languages i.e. Hindi, Gujarati, Kannada, Marathi and Punjabi, on news channels with and major GEC (Impact Properties) programs. The total spend on the campaign will be Rs 10 crore.
