MUMBAI: Casual clothing brand ColorPlus has launched its maiden television commercial.

Conceptualised by Alok Nanda and Company, the TVCs will highlight the brand’s core parameters – color, comfort and craftsmanship in every Color Plus garment. While the first TVC communicates about ‘Comfort’ through best quality fabrics, the second TVC focuses on ‘Craftsmanship’ showcasing the brand's eye for detail. The third TVC is about ‘Color’, that brings out the wide range of colour palette the brand works with.

Speaking on the launch of the company's first ever television commercial, ColorPlus brand director Hetal Kotak said, “Standing true to our commitment of being ‘Crafted for Comfort’, the brand has come a long way from its inception in 1993 by offering the Indian male with an array of options with refreshing colours. We are confident that we will continue to offer the best smart casual wardrobe solutions for the Indian man in the country going forward.”

The TVCs will be visible across select genre that attract male audiences namely cricket, news, movies & English entertainment. Select regional language channels have been picked to reach audiences in Tamil Nadu, West Bengal and Punjab.