Mumbai: With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its ground-breaking multi asset allocation in the coffee category. With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences' attention in three cities. This left a lasting impact on outdoor advertising while underlying the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
Continental Coffee Private Limited is a subsidiary of CCL Products (India) Limited, founded to deliver not only the one of the finest coffee in the world but also customised coffee options for each customer. With infrastructural backbone and a global client repertoire in over 100 countries, with more than 1200 Cups of Continental Coffee consumed every second across the globe.
To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand's relationships with distributors, Continental Coffee's outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.
Speaking on the campaign, Continental Coffee CMO Raja Chakraborty commented, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction".
Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “The process of strategizing and executing Continental Coffee's outdoor campaign on such a grand scale, especially in today's ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.
Platinum Outdoor is a part of Madison World, India’s homegrown communication agency established in 1988 that operates several brands in OOH including MOMS, activation specialist - Madison TURNT, rural specialist - Anugrah Madison and retail specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.
