MUMBAI: Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, announced the launch of its first-ever TVC campaign titled – ‘Perfect Hot Water’ with the tagline ‘Crompton Water Heater Yaani Perfect Hot Water’ for its newly-launched innovative range of water heaters.

The new TVC highlights the triple-shield technology which gives you the ‘Perfect’ hot water every day, instantly and consistently over a number of years thereby enhancing the life of water heaters. The genesis of the TVC lies in the reality that people are leaving no stone unturned in order to make their home picture perfect for their family. While the flooring, lightings, interiors are taken care of and the latest sanitary wares are fixated, the water heater is considered as an important aspect of the bathroom, thus, highlighting the film’s key message of the need to have the perfect hot water and the eagerness to take the perfect hot water shower in any situation.

The narrative of the TVC broadly captures the very essence of a relaxing hot shower with the “Perfect Hot Water”.

Speaking about the campaign, Crompton Greaves Consumer Electricals Ltd vice president--appliance business Sachin Phartiyal said, “We’re very excited to launch our first-ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign, we wanted to showcase the most valued factor of the product in an effective manner.”

The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media across key cities in India.