Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, "Ghar Ghar Bann Gya Dawai Ki Dukaan" with superstar Akshay Kumar.

Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this campaign, Dabur intends to draw attention to the need for people to focus on building inner strength to fight common ailments.

In the TVC, Kumar talks about how people focus on medicines for symptomatic relief during seasonal problems instead of building their immunity to fight these illnesses naturally. The campaign highlights the fact that there are hundreds of illnesses and that taking medicines may provide only transient relief. It emphasises the importance of staying internally strong with Chyawanprash, which builds inner strength to fight 100+ illnesses.

Speaking about the campaign, Dabur India Ltd. marketing head of health supplements Prashant Agarwal said, "Dabur Chyawanprash is an effective solution to enhance inner strength and help fight against more than 100+ illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like amla, ashwagandha, giloy, etc., which help protect from a variety of infections through their immunomodulatory effects. The purpose of this campaign is to build awareness around the importance of building inner strength and immunity to fight diseases and not be over-dependent on medicines for common ailments."