Mumbai: Elevar Sports, the premier D2C footwear brand in India, has organised its first-ever BTL campaign in Mumbai. The month-long campaign includes pop-up stores in 12 different locations in Mumbai. The pop-up stores are located in 12 premium tech parks and residential areas in Mumbai. The campaign was initiated on 18 April. Elevar Sports is one of the few D2C brands to collocate a BTL campaign.

The campaign allowed a unique shopping experience where people explored the pop-up stores to experience first-hand stylish Elevar Sports products, try them out, and even buy if they liked. The campaign witnessed substantial footfall on the first day itself. Eager customers filled the pop-up stores to get a feel of the products. The brand was appreciated for its engineering, innovative designs and skilled craftsmen.  The campaign is expected to have a footfall of 150k.

Founded by Kunal Joshi and Aayush Tapuriah in 2018, Elevar Sports ensures that customers never have to compromise on either performance or style. Elevar Sports integrates state-of-the-art design and engineering to create innovative footwear products. Elevar Sports' vision is to develop innovative, stylish, and affordable footwear products for the Indian millennial through cutting-edge design and performance-driven engineering.

A spokesperson from  Elevar Sports, said, "We are excited to launch our first BTL campaign in Mumbai. We want more people to experience and explore our products. Our brand ensures that customers never have to compromise on either performance or style. We aim to create exciting products that connect with the millennials by emulating their style, culture, and values.”