Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with a smart investment. Sauraseni portrays Dhani Gyaani, a knowledgeable character who encourages both women and men to make intelligent financial decisions, especially regarding gold while enhancing their personal style.

The campaign centers on Dhani Gyaani, a modern woman who combines financial savvy with fashion. Sauraseni, as Dhani, humorously questions why viewers hesitate to grow when they can also glow. This character embodies the confidence and financial clarity that today’s women seek. Promoting digital gold as a wise investment, Dhani urges women to embrace financial independence and take proactive steps for their futures. The campaign highlights the value of gold as a smart asset and encourages women to illuminate their paths and redefine financial security, with Dhani stating, "Grow karoge, tabhi toh glow karoge!"

Through this campaign, Everlite aims to simplify the idea of investing in gold, transforming it into an exciting and accessible option for the modern, empowered woman. Dhani Gyaani represents today’s financially

Senco Gold & Diamonds director Joita Sen added, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”