Mumbai : In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

The campaign's goal is to make Ferrero Rocher the obvious choice for consumers to give to their loved ones this Christmas, in keeping with the brand's ethos and the festive holiday.

The Christmas campaign aims to strengthen Ferrero Rocher's premium brand positioning and establish the proposition that Ferrero Rocher is "Precious like the people we love." The joy of being with the people closest to our hearts, especially during festivals like Christmas that bring people closer together, deserves to be shared with the help of something very special and delightful, such as the delectable Ferrero Rocher.

Roshan recalls past Christmas parties with his family in the new digital film's opening scene. He is sitting in his house, which is decked out in Christmas decorations. Everyone knows how much he and his family enjoy Christmas and how they celebrate by becoming each other's secret Santa. Hrithik intends to surprise his family by filling the room with his favourite Ferrero Rocher because the 'Roshans love Rocher.' He is then seen indulging in the taste of Ferrero Rocher, owing to the presence of hazelnuts, before concluding by wishing everyone a joyous #GoldenChristmas with Ferrero Rocher.

Commenting on the occasion, Ferrero India Pralines marketing head Zoher Kapuswala, said “Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Roshan for this Christmas & New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Roshan, coupled with a strong digital campaign will continue to   further strengthen our premiumness which is based on tenets of style and elegance.”