Mumbai: Finolex Pipes and Fittings, India’s leading pipe brand, has launched its Navratri campaign, continuing the successful ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t) series. The campaign explores the rich diversity of Navratri celebrations across India through three captivating videos that bring cultural stories to life with AI-generated visuals.
The first video of the series is already live, and the second video premieres today, 7 October 2024. The final video is set for release on 9 October 2024. The campaign invites viewers to engage by sharing their personal Navratri stories on Finolex’s social media platforms, fostering a deeper community connection.
Finolex Pipes & Fittings, vice president of marketing and communications, Sumit Bhatia says, "Navratri embodies resilience, continuity, and unity – values that Finolex champions. Our visually stunning campaign not only honors enduring traditions but also invites audiences to connect with the festival's essence in a modern and engaging way."
Finolex continues to lead with innovation, using AI to highlight how traditions evolve while maintaining their core significance. This campaign builds on the success of Finolex’s Ganesh Chaturthi initiative, reaffirming the brand’s commitment to celebrating timeless traditions.
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