Mumbai: Firefox Bikes, India’s leading premium bicycle brand, is pleased to unveil its highly anticipated Independence Day campaign - "The Ride to Freedom’’ between 5 to 20 August 2023. The campaign breaks with a ride challenge between 10 August to 19 August 2023 on the Strava platform to commemorate India's 76th year of Independence. This campaign is set to ignite the spirit of freedom and unity as cycling enthusiasts from all over the nation come together and register on the Firestorm club on Strava App and login their rides.

Lucky winners stand a chance to win exciting prizes, including a Noise watch worth ₹4,999 for the first position, Noise headphones worth ₹3,999 for the second position, and FFX Jerseys for the first 10 runners-up. In line with the campaign, Firefox is also offering exciting offers at its online and offline exclusive brand stores. Purchases of bikes worth 15k and above will receive a complimentary Noise watch worth 4999/- and Noise Headphones worth 3999/- respectively. Along with this Firefox launches the first ever Giveaway on their Social handles on Instagram and Facebook.

Participants are encouraged to share their photos on Facebook, Instagram, and Firestorm club on Strava using the hashtag #TheRideToFreedom and tagging the social handle of Firefox Bikes to amplify their participation and support to the cause. The campaign will acknowledge and reward participants who actively promote and generate significant engagement for this initiative on their social media platforms.

Emphasising the campaign’s essence Firefox Bikes CEO Sriram Sundresan stated, " The Ride to Freedom’ encapsulates the essence of our brand – a journey of liberation, exploration, and endless possibilities. It's not just about riding; it's about embracing the spirit of adventure and self-discovery.’