Mumbai: Fixderma Skincare, one of the cosmeceutical brands providing Dermatologist approved and clinically tested skincare solutions, has onboarded actress Vaani Kapoor for the launch for brand’s Shadow Sunscreen range. This sunscreen is specifically designed to provide broad-spectrum protection against skin-damaging rays, making it an essential addition to everyone's skincare routine.
In the digital film, Kapoor can be seen stating the holistic approach to skincare and the inseparable connection between a healthy lifestyle and healthy skin. It emphasizes the significance of making conscious choices in our lifestyle and skincare routines to achieve optimal skin health. #MeetYourRealSkin Campaign reiterates that Sunscreen is vital for protecting the skin from sun damage, including sunburn, premature aging, and the risk of skin cancer.
Commenting on the collaboration, Kapoor said," My daily use of sunscreen and maintaining a healthy lifestyle have always been the key to my glowing and perfect skin. My fundamental skincare routine has Fixderma Shadow sunscreen. I'm pleased to work with Fixderma on the campaign that aims to make the customers aware of the importance of a healthy lifestyle and healthy skincare routine."
"We had previously collaborated with Vaani and she aligns perfectly with our brand philosophy and personality. Through this campaign, we want to inspire individuals to adopt healthy skin care routines that will not only enhance their skin health but also boost their self-confidence. Our goal was to establish a meaningful connection with our customers by offering engaging and informative content.” commented Fixderma Skincare CEO & founder Shaily Mehrotra.
Fixderma Shadow SPF 50+ Gel Sunscreen not only offers sun protection but is also lightweight, waterproof and nourishing. This unique gel formulation doesn’t make your skin oily and protects it from premature ageing, tanning and sun damage. It is trusted and recommended by 7000+ dermatologists. Additionally, the brand's partnership with Kapoor further strengthens the message of embracing a healthy lifestyle for radiant and flawless skin.
