MUMBAI: Free Fire has launched a new campaign called #IndiaKaBattleRoyale starring actor Amol Parashar. Conceptualised in-house, the campaign looks to excite local gamers and non-gamers across the country and has been rolled out on Free Fire India’s digital channels as well as on high-impact outdoor hoardings across Bangalore, Chennai, Hyderabad, and Kolkata.

Indian users relate to #IndiaKaBattleRoyale’s series of light-hearted videos

The #IndiaKaBattleRoyale campaign has kicked off with three videos highlighting the key unique selling points of Free Fire – Memory, Battery, and Time – that speaks to the local community. Each theme throws light on how Free Fire is an exciting, fast-paced game with 10-minute matches, and is uniquely designed to work seamlessly across smartphones. With ‘Game ka Thrill Ab Nahi Hoga Kill. Khelo Free Fire, India ka game’ as the overarching message of the campaign, Free Fire invites all users across India to join in the fun. 

The campaign has piqued the interest of popular artistes across the country, with a host of comedians, musicians, actors/actresses, sports personalities, and content creators taking to social media to express their appreciation for Free Fire. The run up to the #IndiaKaBattleRoyale got over 40 million impressions on Instagram, Facebook and Twitter, with over 3.5 million engagements. The videos which were a part of #IndiaKaBattleRoyale so far have reached over 31.4 million people in less than 2 weeks!