MUMBAI: Travel portal Goibibo is upping its game with a pinch of tech wizardry and a splash of celebrity charm. In a first-of-its-kind move, the brand has teamed up with TrueFan AI to roll out hyper-personalised video nudges from Rishabh Pant, its brand ambassador and cricket’s comeback king.
The campaign targets travellers who drop off after searching for flights or hotels but never click “book now.” Instead of a generic follow-up email, these indecisive holidaymakers are now getting an AI-generated, customised video featuring Pant himself — addressing them by name and giving a not-so-subtle push to seal that trip to Goa, Manali or wherever wanderlust struck.
Goibibo’s AI stunt is a clever pivot, blending celebrity clout with algorithmic charm to re-engage users without sounding like a bot. By referencing a user’s searched destination or mode of transport, the platform makes the interaction feel less like an ad and more like a mate saying, “Pack your bags already!”
Commenting on the campaign, Goibibo CMO Raj Rishi Singh said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We've seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”
TrueFan AI CEO & co-founder Nimish Goel said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”
It’s cricket meets conversion rate optimisation and Goibibo’s betting that a personalised Pant pep talk might just be the ticket to turn browsing into booking.