MUMBAI: Gulf Oil Lubricants India Limited (Gulf Oil), a leading lubricant manufacturing and marketing company in India through a unique campaign – Suraksha Bandhan, on the backdrop of Raksha Bandhan, set a Guinness Book of World Record for the largest line of postcards signed by truckers. This year, Gulf Oil enabled the truck drivers to express the love for their sisters and the will to protect them for the rest of their life by writing a heartfelt message on a postcard. The brand successfully made a line of 20,691 postcards to beat the previous world record.
As an extension to this activation, Gulf Oil partnered with 92.7 BIG FM, wherein the radio network invited truck drivers and their sisters to share their stories, moments, requests or messages they had for each other. The stories were also shared on-air as well as on the digital platforms of the radio network. A special hotline was created for truck drivers, their sisters, truck operators and truck company owners.
Ravi Chawla, MD, Gulf Oil said, “We are honored to be one of the largest lubricant brands to feature in the Guinness Book of World Records through the Suraksha Bandhan campaign. Our brand Superfleet Turbo+ engine oil promises better protection to a truck engine and hence this campaign brings together a strong connect between the brand and its core consumers – the truckers. We made sure that these unsung heroes behind the wheels, who cover miles to transport goods, celebrate Raksha Bandhan in a special way and we enabled them to send their wishes to their sisters. We are gratified with the response to the campaign and setting a world record is the icing on the cake”.
The Pledge to Protect Postcards were given out to the truck drivers, which had to be signed and acknowledged by brothers who wished to surprise their sisters on Raksha Bandhan with this special note. These postcards were collected from the transport nagars located in various cities including Mumbai, Kolkata, Nagpur, Aurangabad, Ahmednagar, Indore, Bhopal, Rajkot, Lucknow, Varanasi, Kanpur, Ahmedabad, Gwalior, Jaipur, Ajmer, Jodhpur and Udaipur. They were then put in an orderly manner to create the world record.
After the world record was set, in the final leg of the campaign, the postcards collected by the team will be posted and sent to the respective sisters of the truck drivers such that they receive the same on the day of Raksha Bandhan. Through this campaign, Gulf Oil hopes to make a positive difference in their customers’ lives.
