MUMBAI: Online fashion destination, Jabong, will launch a four-day shopping extravaganza, the Showstopper Festival, between 27-30 April.

Targeted to fashion aficionados, the festival will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and athleisure brands.

To support the festival, Happy mcgarrybowen has launched its latest campaign for urban fashion-forward customers. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio. The core campaign thought, #FashionGuilty, builds a world for the showstoppers, where mediocrity ceases to exist.

Jabong VP for brand marketing Gaurav Kackar says, “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualisation of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

Happy Mcgarrybowen CEO Kartik Iyer adds, “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”