Mumbai: Life insurance provider HDFC Life has launched its latest campaign called #AdhuraNahiPuraInsurance to enable consumers understand the need for adequate life insurance.

Often individuals purchase life cover that is inadequate and remain underinsured. This could be detrimental to the family’s well-being in case something was to happen to the breadwinner, said the company in a statement. "Through this campaign, HDFC Life aims to encourage individuals to calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) available on the company’s website," it added.

The campaign comprises a series of three films featuring actor Pratik Gandhi where the protagonist is present in situations that depict the consequences of inadequate preparation. The cases are relatable, and the scenes are witty, showcasing how incomplete actions will land you in a pickle.

https://www.youtube.com/playlist?list=PLPV2NFEDCbD2FvgYdSyVgnKLzi8RDlZYh

“India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net," said HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal.

"Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover," he added.