Mumbai: HealthOK, a 100% vegetarian multivitamin tablet from the house of Mankind Pharma, has joined hands with Bikanervala, (Multinational Indian Restaurant & Sweets Chain) to champion the health and wellness of vegetarians. With the collaboration, HealthOK tablets aspires to reinforce its positioning as a 100% vegetarian multivitamin brand.
Vegetarians generally have limited options, which at times, makes it challenging for them to meet the required nutrients of the body. To address the problem, the brand came up with a campaign video that relates between HealthOK and Bikanervala. Through the video, the brand worked towards creating awareness around the 100% vegetarian health supplement HealthOK provides. Just like Bikanervala is recognized as a 100% vegetarian Food Brand, in a similar way, consumers can rely on HealthOK for vegetarian multivitamins.
Speaking about the collaboration, Mankind Pharma associate VP, sales & marketing head Joy Chatterjee said, “As per various studies, 39 per cent Indians are vegetarians & they are at higher risk of vitamin deficiency*. We aim to amplify the brand’s ‘24 Hour Active Energy’ campaign & spread awareness that our HealthOK tablets are 100% vegetarian tablet, exclusively sourced from vegetarian ingredients.
Partnering with Bikanervala is a strategic decision as both brands are vegetarian. With HealthOK, we are making it easy for people to stick to their vegetarian diets while receiving all the nutrients they need. This collaboration shows our commitment to help vegetarians adhere to their chosen healthy lifestyle .”
Commenting on the same, Bikanervala Pvt. Ltd GM marketing Sangeeta Goel, said, "We at Bikanervala are excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK's mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle.”
