MUMBAI: Hero Indian Super League (ISL) - India’s premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega.
The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.
Football globally has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football-loving nation, with loyalties divided at marquee global leagues/tournaments, but ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.
Commenting on the launch of the campaign, a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign, bringing football fans in the country together to support their heroes, their team, and their nation.
#FanBannaPadega will be supported by an extensive 360 degree execution plan that will be spread across the across the country through ATL, BTL activities, TV, print, radio, OOH and social media. Following the national campaign roll out, there will be specific market campaign to build on the local club support.
Hero ISL season five will be broadcast in six different languages - English, Hindi, Tamil, Malayalam, Bengali and Kannada, While five languages will be on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital, front the league will also be live streamed on Hotstar and Jio TV. It will also see the debut of Star Sports 3, Wherein the ISL will be exclusively broadcast in Hindi.
The Indian football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U16 and U20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world.
