Mumbai: Home Centre has launched its latest Diwali collection with the campaign 'Speaking Gifts by Home Centre’. This multi-medium campaign celebrates the art of thoughtful gifting, highlighting how gifts can express feelings that words often cannot.
The campaign emphasises that gifts are more than material items; they symbolise heartfelt connections and meaningful gestures. Diwali is an ideal occasion to celebrate these bonds, as reflected in the campaign’s tagline: 'This Diwali unwrap emotions with speaking gifts by Home Centre.'
Home Centre India CEO Sitaram Kumar stated, "Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts. "
Home Centre India head marketing & VM, Shikha S Mazumdar added, ”Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”
The campaign is launched as a digital-first initiative, ensuring visibility across all major social media platforms and appearing in leading malls, OOH locations, Home Centre stores, and print media.
It beautifully showcases the latest Home Centre Diwali collection, comprising a range of products for gifting, hosting, cooking, and decorating. From elegant tableware for hosting Diwali dinners to cozy decor for revamping living rooms and plush items to welcome guests, each product reflects the festive spirit.