Mumbai: International gifts platform, IGP has launched its second ad film under its 'Amazing Gifts, Samay Par' campaign, adding a creative and comical twist by setting a birthday party in the stone age. This latest installment humorously reimagines the age-old challenge of finding the perfect birthday gift, showing that even in primitive times, choosing the right gift was crucial. The campaign highlights that a thoughtful gift, given at the right time, can leave a lasting impact—a theme central to the campaign.
The ad takes us back to the Stone Age, where even early humans knew a birthday bash needs the perfect cake. In a time when fire is rare and stone tools are advanced, a young cave boy surprises his crush with a cake and flowers from IGP. The cake becomes the highlight of the party, impressing everyone in the tribe. The message is clear: whether hunting for dinner or managing today’s tasks, a thoughtful gift can make a lasting impression in any era.
IGP founder and CEO Tarun Joshi shared his excitement about the new film, saying, “With this second ad in our 'Amazing Gifts, Samay Par' campaign, we wanted to bring a playful twist to the idea of birthday gifting. The Stone Age setting adds a humorous layer to the story, showing that no matter the time period, a well-timed gift can make a big impact.
Understanding how important birthdays are, we at IGP are committed to ensuring that your thoughtful gift arrives precisely when it’s needed. Our popular 30-minute and midnight delivery services are tailored to meet this need, making every celebration truly memorable.”
This ad follows the success of the inaugural Raksha Bandhan ad and is part of a series of eight films called “Main Samay Hu”. As the ‘Amazing Gifts, Samay Par’ campaign continues, IGP will release more films that creatively mix historical themes to modern-day relevance with a humorous touch. Each film focuses on different occasions like Diwali, Christmas, birthdays, anniversary, Valentine's Day, and so on, showcasing the timeless essence of gifting.
