Mumbai: On the occasion of Mother's Day, IndiaLends, a leading online marketplace for personal loans and credit cards, has launched a new campaign in partnership with SHEROES, India’s largest women-only community, to inspire and empower mothers to fulfil their dreams.
The #MaaKaSapnaMeraApna campaign emphasises that age is not a barrier to pursuing your dreams and celebrates the resilience of #ModernMoms. The campaign inspires millennials and GenZ to encourage and support their parents in accomplishing their dreams.
IndiaLends has been at the forefront of raising women’s issues, specifically the issues of working women in India. IndiaLends had released the results of the fifth edition of the Working Stree Survey on March eighth 2023, to highlight the importance of financial independence for women. 10,000 working women from over 5,000 pin codes across the country had participated in the survey. The brand has now followed up the survey by collaborating with SHEROES to enable access to all the resources a woman would need to kickstart or grow her career, including self-help videos, and one-on-one networking opportunities.
The campaign showcases a heartwarming interaction between a mother and her children, where they discuss the ideal gift for Mother's Day. The video aims to draw attention to the fact that a mother, whilst caring and nurturing is also a person who has her individual dreams and goals. As loving children, it is important to acknowledge and support the dreams of the person who taught us how to dream.
IndiaLends’ head of brand and marketing Ankit Khurana said, “As a brand that strongly believes in financial empowerment, IndiaLends is proud to launch the #MaaKaSapnaMeraApna campaign in partnership with SHEROES. This Mother’s Day, IndiaLends aims to support the aspirations of #ModernMoms. By encouraging mothers to pursue their goals and fulfill their dreams, we are not just encouraging women, but also strengthening the fabric of our society. Let's come together to make this Mother's Day a truly special one”.
SHEROES Head of Business Operations Tulika Anand Thakur shared, “This partnership not only perfectly aligns with our core values but also exemplifies SHEROES unwavering commitment to empowering our members to learn, earn, grow, find safe spaces, and foster a profound sense of belonging in the new world. With a deep understanding of the unique challenges faced by mothers, SHEROES is dedicated to providing steadfast support and invaluable resources to help them actualize their aspirations. Through this strategic partnership, SHEROES and IndiaLends aim to create a transformative impact on women's lives, igniting their inspiration to pursue their passions and making this Mother's Day an extraordinary celebration of their remarkable individual journeys".
