MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day. The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and Valentine’s Day. Patrons of various age groups were enquired about their views on their actual experience of the corner seats. The reactions were captured and aptly summarized in a video, which was released on Valentine's Day. Tagged as #HonourTheCorner, the interactive video with the audience will surely change the perception about the corner seats.
Backed by the idea to support love with utmost respect and to shift perceptions, this campaign saw many new and off-beat answers. The video showcased how people have changed their perception towards corner seats and how the notion is so relatable. The video has garnered tremendous engagement and received a phenomenal response digitally.
Talking about the digital campaign, INOX Leisure Ltd CMO Saurabh Varma said, “We assign a lot of value to consumer insights and perceptions while working on our marketing strategies. Corner seats in cinemas are like Aisle seats in airlines. Everyone loves to sit on them. This Valentine’s Day, we decided to bring out the real story behind the corners seats. The video brings out some very interesting stories from the corner seats, and with our campaign, we intend to honour the decision of our guests of booking the corner seats. We are delighted with the response we have received on this campaign.”
