Mumbai InsanelyGood, the revolutionary grocery delivery service, launched its innovative and creative advertising campaign that is ‘not-just-good-but-InsanelyGood’. The campaign, designed to captivate consumers' interest and reinforce the app's commitment to delivering exceptional grocery shopping experiences, has been rolled out in Bangalore across outdoor media, digital channels, radio, and through influencer marketing.
InsanelyGood advertising campaign is strategically curated, much like the groceries it delivers, to reach and engage consumers across the city. Conceptualised and executed by the in-house creative team - the InsanelyGood Creative Studio – the campaign resonates with customers' needs for a fresh, authentic and high-quality grocery compared to the mass-produced groceries.
The campaign highlights the extensive range of high-quality products such as chakki fresh atta, farm-fresh fruits and vegetables, small batch homemade-groceries like batters, jams, paneer, and an assortment of over 2000+ products. The vibrant creatives that reflect across platforms compel the modern consumers to rethink about mass-produced, factory-made products with greater shelf life, and shift towards an InsanelyGood experience.
Billboards that Speak Volumes
InsanelyGood's captivating billboards are visually stunning and showcase an assortment of authentic homemade groceries not found on any other online platform, leaving a lasting impression on the passerby. These have been placed at strategic locations to grab consumer attention, while also delivering the message about fresh groceries.
Radio Ads that Tickle Taste Buds
In collaboration with renowned voices, InsanelyGood radio ads with Radio City and Radio One resonate with customers, engaging their imagination and taste buds. Carefully crafted audio experiences that not only highlight the quality and freshness of the products, but also the brand’s commitment to bringing the most authentic groceries, sourced at origin for its valued customers.
Unbeatable Social Media Presence
InsanelyGood's social media campaign is all about building a community of food enthusiasts who seek fresh groceries that are locally sourced and truly authentic in taste and experience. Visually appealing posts feature InsanelyGood’s handpicked selection of grocery items across categories, encouraging customers to share the delectable dishes they create with these products.
Harnessing the Power of Influencers
InsanelyGood has collaborated with prominent influencers who resonate values and passion for fresh, authentic, quality food. Lifestyle influencers such as Danish Sait, Aryavcg, Disha Madan, Sonu Venu Gopal and many more are engaging their audiences and inspiring audiences to choose authentic options.
Influencers are also offering attractive offers to their followers to encourage them to sample the InsanelyGood groceries.
