MUMBAI: iProspect, the digital performance agency from the house of Dentsu Aegis Network India, has rolled out a fresh digital campaign for GoAir, an international carrier owned and operated by the Wadia Group.

The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance.

The film, featuring a mother-son duo, talks about how devising a plan can leave one with enough time to do numerous things. The son, who is also the protagonist of the film, puts forth the solution of saving money by planning way ahead for vacations.  

Commenting on the campaign, iProspect VP – operations Muddassar Memon said, “The thought behind this campaign is to encourage Indians to plan their vacations in a better way. And the best way to do that is to book these vacations well in advance. It not only helps them to get the best deals, but also avoid last-minute complications; and we chose a kid as the protagonist to entice emotions and help Indians connect better with the campaign.”

The campaign highlights the fact that the cost for a flight and stay, if planned well, can come down by as much as 50 per cent.

The digital campaign will run across all social media platforms.