Mumbai: Infinix has continued to make waves with its latest brand film titled ‘#BreakThrough’. In a society bound by judgments and stereotypes, Infinix has taken a stance by showcasing the spirit of those who fearlessly defy the status quo. The film showcases characters often considered as societal outcasts, such as homeless individuals and sex workers, to highlight the need for inclusivity.
Breaking away from conventional norms, Infinix introduces a refreshing concept in the film. Instead of relying on traditional celebrity endorsements, the brand opts for a creative approach by featuring Jim Sarbh in a captivating cameo role. Sarbh becomes the eyes of society, portraying a range of shocking and never-seen-before looks, sparking intrigue and manifesting engagement from audiences in the form of the viral social media sensation 'Spot Jim’.
The core message of ‘#BreakThrough’ revolves around Infinix India's unwavering commitment to surpass industry standards and deliver breakthrough products that provide meaningful solutions to consumers' lives. By championing inclusivity and celebrating individuals who defy societal molds, Infinix reinforces its dedication to creating a world that embraces diversity and encourages innovation.
“As a new-age tech brand, Infinix India believes in pushing boundaries, challenging norms, and driving innovation. We are committed to redefining what is possible in the tech ecosystem through our ever expanding categories and unique propositions.
'Break Through,' resonates and mirrors the journey that Infinix has undertaken by defying convention and bringing meaningful solutions to people’s lives. Through this film, we want individuals to believe in the power of their potential and the importance of embracing differences,” said Infinix CEO Anish Kapoor. “We chose to tell this story along with the extremely talented Jim Sarbh, who rightly embodies the brand's spirit.”
Sarbh said, “Referring to a quote by Carl Jung ‘Thinking is difficult, that’s why most people judge.’ I am glad brands like Infinix are spreading the message of acceptance, understanding and community building.”
Infinix has established itself as a pioneer in the field of new age technology. The brand's expanding portfolio encompasses smartphones, laptops, and smart TVs, designed to cater to the discerning GenZ audience. Renowned for their exceptional style, quality craftsmanship, and incorporation of cutting-edge technologies, Infinix products stand out as trendsetters in the industry.
With its latest brand film, Infinix not only showcases its commitment to pushing boundaries but also emphasizes on the importance of breaking through societal limitations. By encouraging inclusivity and celebrating those who courageously challenge norms, Infinix aims to inspire a generation that dares to forge their own path.
