New Delhi: Khatabook released a campaign named “Thank You Dukandar”, that includes a series of videos lauding the unparalleled efforts of local shop owners of India. While thanking them, the videos highlight the importance of uninterrupted services provided by small businesses, merchants, grocers and vendors during the extended nationwide lockdown. While COVID2019 pandemic brought life to a standstill, the country continued to enjoy everyday luxuries—all thanks to these unsung heroes.

Khatabook  VP marketing Ved Prakash said, "During the nationwide lockdown when all the big names were unable to deliver, it was the small shop-owners, sellers, merchants and SMBs who put themselves in the service of the entire nation. We are indebted to these frontline workers for supplying everyday necessities to countless households of India. Their resilience can be seen in the way the number of transactions has increased by 2.5 times in essential categories in the past three months. For non-essential, we are now seeing a recovery of 20-30 per cent in the last three to four weeks. This initiative is a small attempt to express our heartfelt gratitude to these heroes."

Khatabook is the fastest-growing player in the small business segment in the country with over eight million+ monthly active merchants. With a dominant presence across 700 out of 729 districts in the country, Khatabook is paving the way for a digital lending eco-system in India. User-engagement on Khatabook has returned to pre-Covid2019 traction levels with 90 per cent of the transaction value coming from shopkeepers who are reverting to the app after three months.