MUMBAI: A simple snap. That’s all it took to turn a viral trend into Kitkat’s next campaign.  In a recent internet trend, young users were seen making choices by snapping a Kitkat and letting the longer piece decide. Leveraging this trend, Nestlé Kitkat launched its latest quirky and relatable campaign, ‘Kitkat Snap to Decide’ with Jackie Shroff.

While life continues to be all about choices, from trivial to significant - especially for the gen Z- this campaign transforms everyday dilemmas into light-hearted, ‘no-pressure’ moments. From choosing playlists to picking meals – even the smallest of choices can feel exhausting in today’s always-on world. With Snap to Decide, Kitkat offers a playful way to take a break from overthinking—just snap and go with the flow.

Nestlé India head, confectionery business, Gopichandar Jagatheesan said, “We observed that today’s generation is constantly juggling choices—big and small. With ‘Snap to Decide’, we’ve taken a familiar brand ritual and turned it into a fun, relatable tool that gives them a much-needed break from decision-making.”

The rollout continues with a range of digital creators who are bringing the idea to life: sometimes, the best way to decide is with the snap of a Kitkat.

 

 

 

 

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